How to increase and control the web site traffic

You are going to have to promote your website to people who you know are likely to be interested in the contents of your site.

Some of the standard strategies are listed below:

• Advertise your site offline using postcards, printed ads, signs on your car etc. BUT GIVE PEOPLE A GOOD REASON to visit in your ad.
• Advertise your site online with AdWords and other pay per click systems such as Overture - but watch you don't spend more than you earn.
• Get your site high on search engines (by building excellent content - that's what they look for).
• This is FREE, very competitive and is the best method although it takes time for a new site to get noticed. People searching on a search engine are ACTIVELY looking for stuff which means they are more likely to become active visitors, visitors who return and click - if they like what they find.
• Promote your site about your subject matter (but make your writing interesting) and send it to your regular customers or visitors.
• Enter comments into discussion forums and include a short link to your site.

4 key facts about AdSense

AdSense is Google's program for placing AdWords ads on non-Google websites.

4 key facts about AdSense

1. You make automatic money with AdSense.
   Small as well as large websites can get AdSense ads on them. Whenever someone clicks on an ad on your site, you get paid. Google collects the money from the advertiser, keeps some of it, and passes the rest on to you via a check in the post. Some clicks can earn you more than $5 dollars a time.
   
2. Content-targeting technology means AdSense ads are relevant to your site's traffic.
   Google uses automatic content-targeting technology to select what ads will appear on your site. This system is quite sophisticated (but not 100% reliable) and generally the ads on your site will be relevant to your traffic. This means the ads are likely to get clicked by your traffic and make you money.
   
3. Google sells your advertising space for you.
   Google has a massive network of over 200,000 advertisers using its AdWords advertising system and when AdWords ads appear on your site they are called AdSense. This means that when you sign up for AdSense, Google offers your site to all its advertisers - at a price that is determined by supply and demand through the AdWords real time automatic auction process. (This auction process is complex - I explain the details in my free course below.)
   
4. You can maximize your AdSense profits if you understand how the program works in detail.
   AdSense is underpinned by Google's AdWords system and in short, if you know how to get high paying AdWords ads on your site, you will get ads on your site that pay you a lot per click. You don't want ads that pay a few cents a time, you want dollars!