Saturday, June 7, 2008

How to increase and control the web site traffic

You are going to have to promote your website to people who you know are likely to be interested in the contents of your site.

Some of the standard strategies are listed below:
  • Advertise your site offline using postcards, printed ads, signs on your car etc. BUT GIVE PEOPLE A GOOD REASON to visit in your ad.
  • Advertise your site online with AdWords and other pay per click systems such as Overture - but watch you don't spend more than you earn.
  • Get your site high on search engines (by building excellent content - that's what they look for).
  • This is FREE, very competitive and is the best method although it takes time for a new site to get noticed. People searching on a search engine are ACTIVELY looking for stuff which means they are more likely to become active visitors, visitors who return and click - if they like what they find.
  • Promote your site about your subject matter (but make your writing interesting) and send it to your regular customers or visitors.
  • Enter comments into discussion forums and include a short link to your site.

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